{"id":3667,"date":"2025-09-16T15:01:41","date_gmt":"2025-09-16T18:01:41","guid":{"rendered":"https:\/\/overticeportal.com.br\/?p=3667"},"modified":"2025-09-16T15:08:31","modified_gmt":"2025-09-16T18:08:31","slug":"workshop-inova-coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias","status":"publish","type":"post","link":"https:\/\/portalam9.com.br\/?p=3667","title":{"rendered":"Workshop Inova Coari impulsiona comunica\u00e7\u00e3o p\u00fablica com moderniza\u00e7\u00e3o, capacita\u00e7\u00e3o e troca de experi\u00eancias"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Foram tr\u00eas dias de intensa imers\u00e3o em conhecimento, inova\u00e7\u00e3o e integra\u00e7\u00e3o no Workshop de Comunica\u00e7\u00e3o Inova Coari, realizado entre os dias 10 e 12 de setembro no Audit\u00f3rio da Secretaria de Obras. O evento se consolidou como um marco na comunica\u00e7\u00e3o p\u00fablica do munic\u00edpio, reunindo profissionais de comunica\u00e7\u00e3o, assessores e influenciadores digitais em torno de um objetivo comum: fortalecer a forma como a gest\u00e3o se relaciona com a popula\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promovido pela Prefeitura de Coari, o encontro trouxe palestrantes de peso, como o cientista pol\u00edtico Jack Serafim, CEO da Micser Publicidade; a jornalista Roberta Bind\u00e1, diretora de Comunica\u00e7\u00e3o da C\u00e2mara Municipal de Manaus; a assessora Dayse Bezerra, CEO da Meir M\u00eddia Produ\u00e7\u00f5es; e o designer gr\u00e1fico Bernard D\u2019Almeida, especialista em conte\u00fado visual. Cada um contribuiu com experi\u00eancias pr\u00e1ticas e reflex\u00f5es sobre os novos caminhos da comunica\u00e7\u00e3o em tempos digitais.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/overticeportal.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-4-1536x1024-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3668\" srcset=\"https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-4-1536x1024-1-1024x683.jpg 1024w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-4-1536x1024-1-300x200.jpg 300w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-4-1536x1024-1-768x512.jpg 768w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-4-1536x1024-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Jornalista Roberta Bind\u00e1, diretora de Comunica\u00e7\u00e3o da C\u00e2mara Municipal de Manaus \u2013 Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Durante as palestras e oficinas, os participantes tiveram contato com temas como estrat\u00e9gias para m\u00eddias sociais, jornalismo institucional, assessoria de comunica\u00e7\u00e3o e design aplicado \u00e0 produ\u00e7\u00e3o de conte\u00fado. O formato din\u00e2mico do evento garantiu que os aprendizados fossem absorvidos de forma pr\u00e1tica e imediatamente aplic\u00e1veis ao dia a dia profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O encerramento foi marcado pela premia\u00e7\u00e3o de melhor reels e melhor release, uma forma simb\u00f3lica de valorizar a criatividade e o empenho dos participantes. Os trof\u00e9us refor\u00e7aram a import\u00e2ncia de reconhecer e estimular os talentos locais na \u00e1rea de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/overticeportal.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-2-1536x1024-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3669\" srcset=\"https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-2-1536x1024-1-1024x683.jpg 1024w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-2-1536x1024-1-300x200.jpg 300w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-2-1536x1024-1-768x512.jpg 768w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-2-1536x1024-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Foto: Divulga\u00e7\u00e3o<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para o prefeito Adail Pinheiro, o workshop \u00e9 um divisor de \u00e1guas na forma como o munic\u00edpio encara a comunica\u00e7\u00e3o institucional.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cA comunica\u00e7\u00e3o \u00e9 uma ponte que ningu\u00e9m destr\u00f3i. Munic\u00edpios, estados e pa\u00edses s\u00f3 alcan\u00e7am pleno progresso quando se comunicam de forma eficiente. O Inova Coari foi extremamente rico em aprendizado e troca de experi\u00eancias, e vamos realizar outros encontros para que Coari se torne refer\u00eancia em inova\u00e7\u00e3o na comunica\u00e7\u00e3o p\u00fablica\u201d, declarou.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da gest\u00e3o municipal, representantes de outras institui\u00e7\u00f5es tamb\u00e9m destacaram os impactos positivos. O assessor da C\u00e2mara Municipal, Iane Freitas, enfatizou que o evento \u00e9 um avan\u00e7o para o legislativo: \u201c<em>Conhecer novas t\u00e9cnicas de intera\u00e7\u00e3o fortalece a transpar\u00eancia e aproxima a C\u00e2mara da popula\u00e7\u00e3o<\/em>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na vis\u00e3o dos influenciadores digitais locais, o workshop tamb\u00e9m foi um marco. Eliz Cavalcante ressaltou a import\u00e2ncia da capacita\u00e7\u00e3o para quem atua diretamente nas redes sociais.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTodo o aprendizado adquirido j\u00e1 est\u00e1 sendo colocado em pr\u00e1tica. \u00c9 gratificante participar de um momento que marca a hist\u00f3ria da comunica\u00e7\u00e3o em Coari\u201d, destacou.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/overticeportal.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-3-1536x1024-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3670\" srcset=\"https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-3-1536x1024-1-1024x683.jpg 1024w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-3-1536x1024-1-300x200.jpg 300w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-3-1536x1024-1-768x512.jpg 768w, https:\/\/portalam9.com.br\/wp-content\/uploads\/2025\/09\/Workshop-Inova-Coari-impulsiona-comunicacao-publica-com-modernizacao-capacitacao-e-troca-de-experiencias-3-1536x1024-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cientista pol\u00edtico Jack Serafim, CEO da Micser Publicidade \u2013 Foto: Divulga\u00e7\u00e3o<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os aprendizados mais pr\u00e1ticos, chamou aten\u00e7\u00e3o o conte\u00fado apresentado por Jack Serafim e Bernard D\u2019Almeida, voltado para enquadramento de v\u00eddeos e t\u00e9cnicas de impacto visual. Para Sabrina Praia, assessora da Secretaria de Assist\u00eancia Social, esses ensinamentos ter\u00e3o reflexo imediato no trabalho cotidiano: \u201cFoi algo que agregou muito e j\u00e1 far\u00e1 diferen\u00e7a na produ\u00e7\u00e3o de conte\u00fado institucional\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Inova Coari refor\u00e7a o compromisso da atual gest\u00e3o em promover transpar\u00eancia, capacita\u00e7\u00e3o e inova\u00e7\u00e3o. Ao integrar profissionais de diferentes \u00e1reas e estimular a troca de experi\u00eancias, o workshop deixa um legado que vai al\u00e9m do aprendizado: fortalece a rela\u00e7\u00e3o entre poder p\u00fablico e sociedade, aproximando ainda mais a administra\u00e7\u00e3o da realidade dos cidad\u00e3os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fonte: AM POST <strong>\/ <\/strong>Foto: Divulga\u00e7\u00e3o <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foram tr\u00eas dias de intensa imers\u00e3o em conhecimento, inova\u00e7\u00e3o e integra\u00e7\u00e3o no Workshop de Comunica\u00e7\u00e3o<\/p>\n","protected":false},"author":3,"featured_media":3671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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